Strategy

With its innovative solutions for sanitary products, Geberit aims to achieve sustained improvement in the quality of people’s lives. Its proven, focused strategy for doing so is based on the four pillars “Focus on sanitary products”, “Commitment to innovation and design”, “Selective geographic expansion” and “Continuous optimisation of business processes”.

1. Focus on sanitary products: Geberit concentrates on “behind the wall” sanitary and piping systems for transporting water in buildings, as well as bathroom ceramics and ceramics complementary products “in front of the wall”. In these areas, Geberit has comprehensive know-how and supplies high-quality, integrated and water-saving sanitary technology as well as attractive design.
2. Commitment to innovation and design: continuously optimising and extending the product range is crucial for future success. Innovative strength is founded on research and development in areas such as hydraulics, statics, fire protection, hygiene and acoustics, as well as process and materials technology. The insights gained are systematically applied in the development of products and systems for the benefit of customers. Here, the aspects of design are constantly growing in importance.
3. Selective geographic expansion: an important factor in long-term success is stronger growth in those markets outside Europe in which Geberit products or technology are still under-represented. Outside Europe, Geberit concentrates on the most promising markets. These include North America, China, Southeast Asia, Australia, the Gulf Region, South Africa and India. With the exception of North America and Australia, the company mainly engages in project business in these markets. In this respect, the company always adheres strictly to the existing high standards in terms of quality and profitability.
4. Continuous optimisation of business processes: the purpose behind this focus is to ensure a leading, competitive cost structure in the long term. This is partly achieved through Group-wide projects and partly through employees identifying improvement potential in their day-to-day work, thus making a major contribution toward positive development.