The people behind Geberit: First-class employees are the best ambassadors for the employer brand. Worldwide.Video
A survey of just under 2,000 students from technical universities in Switzerland provides interesting – and in some cases, surprising – insights. According to those surveyed, attaining a good work-life balance is now the most important career objective, closely followed by the desire to be intellectually challenged or to be involved in a creative and innovative role. However, in terms of the employer of choice, the survey reveals that Geberit currently only occupies a mid-table place in the ranking.
Geberit intends to close this gap between how it is perceived and its true qualities as an employer by investing in its own employer brand. The memorable combination of images and text defines the conceptual and visual umbrella under which Geberit has been taking a more offensive-minded approach on the employment market since 2012 – whether at job fairs, online or with advertising and information documents aimed at specific target groups.
The goal is to focus on Geberit’s profile as a company that offers opportunities to develop internationally. There are no better ambassadors for these benefits and qualities than the employees themselves.
Yves Schneuwly, Universum, Country Manager